🐺 New Power > 🏫 Old Power.
Those with a new power mindset have an aversion, which often comes with a dollop of disdain, for the centralized bureaucratic machines that drove the old power world.
Today, the most resonant ideas are not those that get flashed at the highest number of people but those that become individualized expressions of affiliation and identity among peers.
The right recipe for building an effective group is making people feel like they are part of it and that they can stand out in it.
It’s only really a movement if it moves without you.
Why does building a movement matter? Back in the day we built brands to create human desire for our ideas, products, media, and things. Back in the day we used marketing tricks to get people to give a shit. More and more people are beginning to see through that. Today, we have to look past just branding and look to movements because movements are built from the people and the makers and not the institutions. Movements are built from the peeves, from the anger, from the repression, from the pain, from the new ideas, from the new wonders, from the new joy, from the new efficiencies - mostly chaotically.
Movements do not need validation from the institution. Today the new power and the new business is building and supporting movements that do more for the world than just make money. It will serve us well as business people to embrace the new chaos and not our old ways and old egos. Today new business will have to be for people and for planet, and then and only then, for profit.
Time to adjust our sails/sales.
advising, developing, empowering the #creative
community and #companies
on the #newrules
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and beyond about #business, #finance, #marketing, #culture