𝗪𝗵𝗮𝘁 𝗶𝘀 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Content marketing is a type of marketing that involves the creation and sharing of online material such as videos, blogs, social media posts, podcasts, ebooks, infographics, and much, much more. It does not explicitly promote a brand or a product but is intended to stimulate interest in the product or service. The best way to create content is by providing value first and adding to the lives of your audience before asking for them to buy from you. The most effective way to gain a customer is by providing value to them and expect nothing. That's how you win.